EDU-CON Study - Internet-use for academic choice

The new student generation grew up with the medium internet. The central role that internet plays for academic choice has already been pointed out by several studies. But this information doesn’t imply useable recommendations for marketing activities. The internet can be used for uncountable marketing activities that vary in strategy and implementation.

EDU-CON conducted a questionnaire for recently enrolled and future students to find out how these students used the internet for their academic choice. 1440 people participated in the questionnaire.

Short Results

Credibility on the internet
869 participants answered the question about credibility of information sources for their academic choice. The highest rate of credibility was given to university owned websites: 96 percent ranked the websites as credible. Information portals are rated as credible by 74 percent. University rankings are believed to be credible by 69 percent. Student testimonials - as they can be found on information portals, communities, blogs, twitter etc. – are rated as credible by 56 percent. Still this information source is not to be disregarded.

Click here to see more detailed study results.

The information landscape on the internet changes at a high rate. Contents change constantly, new publishers appear, and old ones vanish. New applications become
available for gathering information and other search functions become out-dated. At the same time future students’ internet use changes. To manage higher education marketing, trends have to be perceived quickly to allow timely reaction. The EDU-CON study on future students’ internet use will be expanded and newly implemented in 2011.

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